If you have been reading a lot of blog posts and other information about SEO, you have probably compiled a general list in your head of what you should do and focus on to help ensure your site's success. What you might not realize, however, is that there are a lot of SEO-related mistakes that can be made without you even meaning to make them. The worst part is that these mistakes can actually cause you a lot of problems. Although search engines like Google might have been a bit more forgiving in the past, this really isn't the case now.
A lot of spammers and scammers have taken advantage of this over the years and have made their sites successful without actually really providing the Internet with any value. Now, search engine algorithms are designed to pick up on mistakes, and they can cause sites to be penalized or de-indexed. This can cause your site to be removed from the rankings for quite a long time, and it can take a lot of work to get things back on track. Plus, you might have to wait an entire year to even see your site no the rankings again.
Therefore, it is essential to remember these five mistakes so that you don't make them with your SEO campaign.
1. Spamming Blogs and Forums
If you have ever seen irrelevant, spammy posts on blogs and forums, you have probably noticed that they stick out like a sore thumb. Although posting lots of links to your site all over the Internet can seem like a good way to spread the word and let people know about your site, doing so can cost you your rankings. Therefore, it's essential to only leave comments and forum posts in an informative, helpful and ethical manner.
2. Using Keywords Too Many Times
Since search engine spiders pick up on keywords and use them to help determine search engine rankings, you might think that more keywords is better. This isn't true at all, however, and can even cause your site to be flagged as spam. You should use keywords, but you need to use them sparingly.
3. Posting Garbage Content
You can't just babble on in the content that you post on your site or that you use to create backlinks. Instead, you have to provide some sort of useful information for readers. Not only will doing so help you in a more natural way with your readers, but it can also help your search engine rankings.
4. Using the Wrong Layout
The wrong layout or coding makeup can make it difficult for spiders to crawl your site and can cost you your rankings. Plus, readers don't like sites that are difficult to navigate or that feature code errors.
5. Failing To Get Help When You Need It
You shouldn't feel like you have to tackle your SEO campaign on your own. You don't have to; there are SEO companies out there that can help and that can help prevent any newbie mistakes that could jeopardize your site's rankings. Avoiding these five common mistakes will help you be successful on the search engines and can help prevent you from dealing with a de-indexing issue.